FUSION is looking for two new world-class stars and offering four ambitious amateurs a year with a professional setup

Danish sportswear manufacturer FUSION is bringing talent development and personalised performance optimisation together in a new season of the Pro Experience for triathletes and cyclists. Six participants will gain access to the expertise and facilities behind the company’s work with professional athletes when applications and sales open on 24 November 2026.

The sales launch comes just as Magnus Ditlev has set a new world record for the full-distance triathlon with an incredible time of 7 hours, 19 minutes and 17 seconds, providing the strongest possible validation of the value of close performance optimisation, state-of-the-art apparel and an uncompromising focus on every single detail.

Four places in the programme will be sold for €18,000 each, while two additional places will be awarded through a competition. The two talent spots will be allocated based on motivated applications from athletes under the age of 23. One place will go to a female athlete and one to a male athlete. Both triathletes and cyclists are eligible to apply. Applications are made at the FUSION website. 

The talent spots are a major addition this year and are designed to give promising young athletes access to specialists and testing facilities at an early stage of their careers. As FUSION has seen many times with its existing sponsored athletes, this kind of access can create a significant step forward in an athlete’s development.

The four places available for purchase are aimed at ambitious amateur triathletes and cyclists who want to explore how much they can improve with access to a professional setup normally reserved for a select few. Over the course of a year, FUSION’s specialists will help them work towards their individual goals and identify where the greatest gains can be made. In addition to two days of testing, the package includes personal consultancy, professional content creation, sparring with professional athletes, a place on Team FUSION and access to FUSION’s network of partners.

When FUSION launched the first edition of Pro Experience in 2025, also priced at €18,000, all places sold out in less than an hour and went to athletes from across the world. New for this year is access to FUSION’s own MAS Tech fabrics, built on patent-protected design and adding an entirely new dimension to tailoring racewear to the individual athlete. It was the same suit, Magnus Ditlev used on his way to breaking til World Record for full-distance triathlon in november 2026. A place on Team FUSION is also new. It brings all Pro Experience athletes together under one umbrella, creating opportunities for sparring, knowledge sharing and community.

Proven performance in 2026

One of the athletes who bought a place in the 2026 programme was Argentinian age-group triathlete Pedro Ginocchi. He travelled to Denmark to find out how much speed could still be unlocked through aerodynamic optimisation. The results were significant.

Following extensive testing in the TEMPO! Wind Tunnel, FUSION calculated improvements equivalent to approximately 7.5 minutes over the bike leg of a full-distance Ironman - without Ginocchi producing any additional power.

“I’m being treated like a real professional, and we found truly interesting improvements. It was inspiring to see how scientifically FUSION works and how much they care about us not only as athletes, but also as people,” Ginocchi said following his visit.

His experience illustrates the central idea behind Pro Experience: taking the knowledge, testing methods and specialist support developed around elite athletes and applying them individually to ambitious athletes from around the world. You can read more about Pedro Ginocchi's visit here. 

About FUSION

FUSION was founded in Aalborg, Denmark, in 1999. The company develops performance apparel for sports including triathlon, cycling and running, and works closely with athletes on product development and aerodynamics. In 2026, FUSION and its in-house Tempo! Wind Tunnel played a role in both Sam Laidlow’s new full-distance triathlon world record and Uno-X Mobility’s three stage victories across cycling’s three Grand Tours.